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Get UK & EU Authorised Representative in 24 hours

Official EU REP for GPSR Compliance 

We help you effortlessly sell your products in the EU and UK markets by ensuring compliance and facilitating communication with market surveillance authorities.

EU and UK Authorised Representative Services

Trusted by Leading Retailers

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Are you selling in the EU and UK markets?

Starting December 13th, 2024, all general products (non-food) sold in the EU must comply with the General Product Safety Regulation (GPSR). If you don’t have a physical presence in the EU, you’re required to appoint a Responsible Person (EU REP) to:

Ensure product safety and compliance.

Maintain technical documentation.

Provide AR information for product labeling.

Communicate with EU market surveillance authorities.

Avoid listing deactivations on platforms like Amazon by ensuring GPSR compliance today!

Why Appoint a GPSR Responsible Person?

Companies outside the UK and EU must appoint a Responsible Person to:

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Ensure Compliance

Verify that products meet all safety requirements outlined in the GPSR/Directives

Maintain Documentation

Store technical files demonstrating product compliance.

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Label Products

Label Products Include proper labels with EU Rep Label, manufacturer/importer details and safety warnings.

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Collaborate with Authorities

Cooperate with UK and EU surveillance bodies to provide necessary information.

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Monitor Safety

Take corrective actions for safety issues after the product is on the market.

Ensure your products meet UK and EU requirements seamlessly with Euverify.

Pricing Plans

(Free 14 Day Trial Available)

Included Features

Authorized EU Representative

Ireland

Authorized UK Representative

England

EU REP Fee

Included with Subscription

UK REP Fee

£200/Year

Create EC Declaration

Create UKCA Declaration

GPSR Responsible Person

Upload Technical Files Yourself

EU and UKCA Regulation Suggestions

EU and UK Standards Suggestions

On-Demand Consulting

Product Safety Lab Test Support

Market Surveillance Authority Communication

Supported Categories

General Consumer Products

Toys

Machinery

General Consumer Products

Toys

Machinery

Electrical Equipment

Electronic Equipment

Radio Equipment

Electrical Equipment

Electronic Equipment

Radio Equipment

Choose your plan

Ideal for growing businesses needing more
comprehensive support.

Pay As you Go

£50

Per Certificate

Subscription

Monthly
Annually Get 2 months free

Subscription

  • 1 to 500 Certificates Included (As per selected plans)
  • Download Certificate Instantly
  • Accepted by Major Marketplaces
  • GPSR / CE / UKCA Compliant
  • Certificates saved in dashboard
  • Euverify Account Created Instantly
  • UK Representative Add-On Available
  • Auto-Updated Certificates
  • Access to Compliance Tools

How to Appoint Euverify as Your AR

Step-by-Step Process

01

Sign Up for Free on Euverify

Create your free account on our platform to get started.

02

Go to Dashboard and Add Authorised Representative

Choose to add a UK address, an EU address, or both as your Authorised Representative.

03

Submit Company and Product Details

Provide your company information for agreement preparation, along with the product details required for compliance.

04

Due Diligence

Our team will review your application, verify the information, and notify you of any missing files or details.

05

Review and Sign the AR Agreement

Carefully review and sign the Authorised Representative agreement.

06

Make the Payment

We will provide a payment link via Stripe, allowing you to pay securely using a credit card, debit card, PayPal, Apple Pay, and more.

07

Start Using Our Address

Once payment is confirmed and all documentation is verified (usually within 24 hours), you can begin using our address.

What You Will Receive

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AR
Certificate

Address in
the EU/UK

Updated Dashboard with AR Address

Steps to Add Products with Euverify as Your Authorised Representative

Upload Technical Documentation

Ensure Product Compliance

Add Products

Why Choose
Euverify?

EU & UK authorised rep services for Amazon

Trusted Expertise: Years of experience helping businesses comply with UK and EU regulations.

Hassle-Free Process: Streamlined onboarding with professional support at every step.

Affordable Plans: Transparent and competitive pricing for all product categories.

Quick Turnaround: Get your EU representative within 24 hours.

Comprehensive Service: Covering both UK and EU compliance requirements under one roof.

See what our
 customers had to say

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Great Service!

"Euverify made it easy for us to navigate EU compliance. Our listings on Amazon stayed live without any issues!" – John D., Electronics Manufacturer

John D

Electronics Manufacturer

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Great Service!

"The team’s expertise saved us so much time and effort. Highly recommend them for GPSR compliance!"

Priya S

Toy Exporter

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Great Service!

"I was impressed with how fast and smooth the entire process was. A true lifesaver for our business!"

Ahmed R

Medical Device Seller

Frequently asked questions

What is a UK Authorised Representative?

A UK Authorised Representative (often called a “UK REP”) is a person or business based in the UK, appointed by non-UK manufacturers to represent them. They ensure that products comply with UK regulations, including UKCA marking, and act as the contact point for UK authorities to facilitate market access after Brexit.

An EU Authorised Representative is a legal entity within the European Union appointed by a non-EU manufacturer to act on their behalf. They ensure the manufacturer’s products comply with GPSR, EU regulations, such as CE marking requirements, and serve as the main point of contact for market surveillance authorities. This is essential for selling products in the EU under the Market Surveillance Regulation (EU) 2019/1020 and General Product Safety Regulation (GPSR)

An AR’s duties include:

  • Verifying product compliance with relevant regulations.
  • Maintaining technical documentation.
  • Cooperating with market surveillance authorities.
  • Assisting with corrective actions if necessary.

Euverify assists manufacturers in meeting UKCA (for the UK) and CE (for the EU) marking requirements by:

  • Acting as your Authorised Representative.
  • Ensuring your products comply with applicable standards.
  • Maintaining necessary documentation.
  • Facilitating communication with regulatory bodies.

Effective from July 16, 2021, this regulation mandates that non-EU manufacturers have an EU-based economic operator, such as an Authorised Representative, to ensure product compliance and facilitate market surveillance.

Failing to appoint an Authorised Representative (AR) can lead to significant consequences for non-UK or non-EU manufacturers. Platforms like Amazon have stopped acting as ARs, leading to suspended listings for non-compliant products, and Shopify now requires compliance details such as AR information. Without an AR, your products cannot legally be sold in the UK or EU, as this is mandatory under regulations like the EU Market Surveillance Regulation (EU) 2019/1020. Customs may block your products, and regulatory authorities can impose fines, enforce recalls, or ban products entirely. Additionally, non-compliance can harm your brand reputation, erode customer trust, and result in missed sales opportunities. Appointing a trusted AR ensures compliance, smooth market entry, and protection from these risks.

The EU’s General Product Safety Regulation (GPSR), effective from 13 December 2024, replaces the previous General Product Safety Directive. It introduces stricter safety requirements for consumer products, including mandatory risk assessments, enhanced traceability, and the appointment of an EU-based ‘Responsible Person’ for non-EU manufacturers. Non-compliance can lead to fines, product recalls, and restricted market access.

Note: The GPSR applies within the EU. Businesses operating solely in the UK should refer to the UK’s product safety regulations.

No, you cannot use the same AR for both the UK and EU, as they are separate regulatory regions with different requirements. Euverify provides AR services through two distinct entities: one in Ireland for the UK and one in the EU, ensuring compliance with both CE and UKCA marking regulations.

Self-certification allows manufacturers to declare their products compliant with certain regulations without requiring third-party testing. It applies to products covered under specific UK or EU directives with low safety risks, such as toys, low-voltage equipment, or some machinery. To assess if your product qualifies, review the applicable directives and regulations, conduct a conformity assessment, and create a Declaration of Conformity. Euverify can guide you through the self-certification process to ensure full compliance.

To appoint Euverify as your Authorised Representative, you first need to fill out the EC Declaration of Conformity form, providing details about your product, manufacturer information, and applicable standards. Next, upload the required technical files, such as test reports, risk assessments, and product manuals. Euverify will review these documents, process them, and provide the necessary compliance documentation. All files will be securely stored in the Euverify system, ensuring they are readily available for submission to regulatory authorities if required. This process ensures seamless compliance with UK and EU regulations.

Still Have Questions?