PPWR Compliance for Selling Packaged Products in the EU

PPWR — Regulation (EU) 2025/40 — is the EU law that replaced the old Packaging Directive. It applies to every unit of packaging placed on the EU market: sales packaging, grouped packaging, transport boxes, e-commerce mailers and more. Each packaging type needs a conformity assessment, an EU Declaration of Conformity and technical documentation

Anyone placing packaged products on the EU market: manufacturers, importers, private-label brands and online sellers. It applies to the packaging itself — even if the product inside is already CE-marked or GPSR-compliant.

The substance rules are already live: since 12 August 2026, food-contact packaging must meet strict PFAS limits, and all packaging must meet the heavy-metals cap. Labelling requirements follow on 12 August 2028, and recyclability, minimisation, recycled-content and empty-space rules apply from 1 January 2030.

Yes. PPWR requires a written EU Declaration of Conformity for each packaging type, drawn up by the manufacturer following the Annex VIII structure, kept for 5 years (single-use) or 10 years (reusable) together with technical documentation. Euverify generates both from a guided wizard.

PPWR conformity (what Euverify’s module covers) proves your packaging is legal to sell — substances, design, documentation. EPR (Extended Producer Responsibility) is a separate obligation to register as a producer and pay waste-management fees in each country you sell in. A DoC does not replace EPR registration; we flag this clearly inside the product.

From 12 August 2026, food-contact packaging may not be placed on the EU market if PFAS (“forever chemicals”, used for grease- and water-resistance) exceed 25 ppb (any targeted PFAS), 250 ppb (sum of targeted PFAS) or 50 ppm (total, incl. polymeric). You need lab evidence; Euverify’s wizard makes it a hard requirement for food-contact packaging so you can’t accidentally declare falsely.

Yes.
If you sell packaged products to EU customers, PPWR applies — and e-commerce packaging (the box you ship in) is explicitly its own category with extra rules, including empty-space limits from 2030.

No. PPWR conformity uses Module A — internal production control. You self-assess, self-document and self-declare. That’s exactly what the Euverify wizard walks you through.

A written Art 17 mandate appoints an EU-based representative to keep your DoC and technical documentation at the disposal of authorities and respond within 10 days. Note: by law, an AR cannot draw up your technical documentation — you create it (with our wizard), we hold and defend it.

You need one per packaging type, not per product or SKU. If ten products ship in the same style of box, that’s one packaging record. Different formats (a jar, its carton, the shipping box) are separate records.

From 1 January 2030: all packaging must be designed for recycling (graded under delegated acts), minimised in weight and volume, meet recycled-content targets for plastics, and grouped/transport/e-commerce packaging must stay under a 50% empty-space ratio. Euverify tracks all of these in your gap report today so 2030 is a non-event.

Nothing extra. The complete PPWR module — guided wizard, Declaration of Conformity, technical documentation, gap report, document storage and all 24 EU languages — is included free with Euverify plans. There are no per-packaging or per-document fees.

Market-surveillance authorities can demand documents (which must be provided within days), force corrective action, block imports, remove listings or fine you. Marketplaces increasingly ask for packaging compliance documents proactively.