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Founder of Euverify | EU & UKCA Compliance Expert
Ajay is an eCommerce expert with 17+ years of experience as an Amazon, eBay, and Etsy seller and a Shopify specialist. He excels in EU and UK compliance, including GPSR and UKCA, helping businesses expand into European and UK markets. Ajay is the founder of Sweans, a London-based eCommerce agency, and Euverify.com, a SaaS platform streamlining compliance for non-EU sellers.
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Euverify Becomes a CTPA Member to Advance UK and EU Cosmetic Compliance Standards
Euverify has officially joined the Cosmetic, Toiletry and Perfumery Association (CTPA) as a member under the Responsible Person Service category.
This membership reinforces our ongoing commitment to helping cosmetic brands meet the highest standards of regulatory compliance, consumer safety, and transparency across the UK and EU markets. It also marks a key milestone in Euverify’s mission to simplify compliance through expertise, technology, and close collaboration with leading industry organisations.
What the CTPA Stands For
The Cosmetic, Toiletry and Perfumery Association (CTPA) is the recognised voice of the UK cosmetics and personal care industry. It represents companies across every stage of the supply chain, from ingredient manufacturers to distributors and regulatory service providers, and works closely with:
- UK Government departments and regulators
- International standards organisations, and
- Consumer safety groups
Its core mission is to ensure that cosmetic products placed on the UK market are safe, compliant, and responsibly marketed.
By joining the CTPA, Euverify becomes part of a professional network that actively shapes the future of cosmetic compliance. The association promotes best practices, shares regulatory insights, and drives responsible innovation across the sector.
How CTPA Membership Strengthens Cosmetic Compliance and Responsible Person Services in the UK
CTPA membership strengthens Euverify’s position as a trusted provider of Responsible Person (RP) services for cosmetic brands entering or expanding in the UK and EU markets.
Under the UK Cosmetics Regulation 2019 and the EU Cosmetics Regulation (EC) No 1223/2009, every cosmetic product sold in these regions must have a designated Responsible Person. This entity ensures that the product meets all safety, labelling, and documentation requirements before being made available to consumers.
At Euverify, we make this process simple, transparent, and efficient. Our Responsible Person services include:
- Product Information File (PIF) preparation and review – ensuring documentation is complete and fully compliant with UK and EU regulations.
- CPNP and SCPN notifications – managing product submissions for both the EU and UK cosmetic portals.
- Label and ingredient compliance – verifying claims, ingredients, and packaging against regulatory requirements.
- Ongoing compliance support and updates – keeping brands informed about new regulations, ingredient restrictions, and guidance.
With Euverify as your Responsible Person, you can focus on creativity and growth while we manage the technical and legal details that keep your products compliant and market-ready.
CTPA Membership: What It Means for Cosmetic Compliance in the UK
Joining the CTPA connects Euverify directly to the UK’s most authoritative network for cosmetic regulatory compliance. This membership allows us to stay informed and contribute to discussions that shape the future of the cosmetics industry.
Through our CTPA affiliation, Euverify gains:
- Early insights into regulatory changes and policy updates, helping our clients stay ahead of new requirements.
- Access to expert-led training and working groups, ensuring our team remains aligned with the latest standards.
- Guidance on emerging topics such as ingredient sustainability, safety assessments, and post-Brexit regulatory developments.
For our clients, this means even stronger confidence in choosing a Responsible Person who is deeply connected with the UK’s regulatory environment and committed to maintaining the highest levels of compliance excellence.
Empowering Cosmetic Brands to Enter the UK and EU Markets
Our goal at Euverify is to make cosmetic compliance smarter, faster, and globally accessible. By joining the CTPA, we strengthen our ability to support brands of all sizes. From innovative indie labels to established global manufacturers, we help them bring their products to market safely and legally.
We help brands:
- Launch products confidently under both UK and EU Cosmetics Regulations
- Maintain continuous compliance across their product portfolio
- Build trust through transparent, responsible business practices
With this membership, Euverify is better equipped than ever to guide cosmetic businesses through the complexities of compliance. We empower them to grow sustainably while protecting consumer safety and brand integrity.
Driving Smarter Compliance Across the UK and EU
Euverify is a SaaS-based compliance platform that helps businesses meet their regulatory obligations across the UK and EU.
We provide:
- Responsible Person services for Cosmetics
- Authorised Representative services for Medical Devices
- Product Safety (GPSR) compliance support
- GDPR Article 27 Representation
Our technology-driven approach combines automation with deep regulatory expertise, making compliance easier, faster, and more efficient for businesses of all sizes.
With our CTPA membership, Euverify reaffirms its commitment to helping cosmetic brands succeed in highly regulated markets. We ensure every product is safe, compliant, and trusted by consumers.
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